About
Marketing and Advertising Consultant with experience in advertising agency management at the DDB Caribbean affiliate in Barbados, and multi-market corporate brand management at Sagicor Financial Corporation Limited.
More than 15 year’s experience in marketing and advertising communications, has afforded me insight into customer behavior across a number of industries. I’ve managed portfolios for brands including beverage, consumer retail, petroleum, airline, banking, insurance, lottery, bakery and casual dining.
Adept in Client Management, Portfolio Strategy, Strategic Planning, Team Building, Leadership, New Business Development, Digital Strategy, Brand Management, Research, Public Relations, Corporate Communications.
Critical to all my past professional obligations was an acute, constantly developing understanding of how to craft and deliver sound ideas in both creative and tactical marketing strategies to meet a Brand’s sales or communications objectives.
“I’m a well-rounded, constantly evolving, passionate marketing communications professional. Forever excited by brands, marketing and all things Communication.”
— Anderson King
Spearheaded numerous critical projects that led to rapid brand development and contributed to sales growth. Including:
Enterprise-wide marketing plan development,
including budgeting, for multi-jurisdictional brands.
Digital strategy development:
Design, strategy and architecture for web social and mobile strategy.
Strategic and financial planning
Brand development:
Created unified sales, marketing, and public relations messaging
and positioning strategy.
Having built marketing departments, brand identities, missions, and teams in the advertising and corporate worlds, I want to continue applying my strengths and skills to managing and developing brands. If your organisation is looking for a results-oriented marketing consultant, I hope you would be interested in meeting with me to discuss the value that my experience can deliver.
